Spendless Shoes: 65-Store Commercial Display Rollout

Spendless Shoes needed a practical way to keep counter-facing promotional screens consistent across a large store footprint without asking each location to manually manage display content.

Retail Rollout Context

The display environment had to work for real retail conditions: bright stores, busy counter areas, repeatable installation requirements and campaign content that could change quickly from head office. A screen rollout alone would not solve the operational problem unless content could also be controlled centrally.

Content Control Challenge

Retail teams often lose consistency when signage depends on manual poster swaps, USB updates or store-by-store changes. Spendless needed a display network that could support national campaign timing while still being simple enough for everyday retail operations.

• Commercial displays selected for customer-facing counter environments.
• Central content scheduling to reduce store-by-store update work.
• Playlist structure for campaigns, promotions and evergreen brand messaging.
• A support pathway that sits with the broader C9 managed technology model.

Lumina CMS Rollout

C9 Lumina deployed 75-inch matte commercial displays across 65 stores and connected the screen estate to Lumina CMS. The setup gave head office a cleaner way to publish campaign creative, update playlists and coordinate promotional screen content across the network.

The focus was not just the hardware. C9 helped structure the operating model around screen groups, content timing and remote management so the display network could keep working after installation day.

Store Network Outcomes

Spendless gained a more consistent national signage layer across the counter experience. Campaign content can be managed centrally, updates no longer depend on ad hoc store action, and the screen environment is easier to support as part of the broader retail technology estate.