Novo: Curved Screens and Transparent Digital Posters for a New Store Fitout

For Novo, the screen environment needed to feel like part of the store experience rather than an afterthought. The fitout called for display moments that could attract attention while still fitting the retail design.

New Store Fitout

A new retail fitout is the right moment to think about displays as part of the physical environment: viewing distance, customer movement, lighting, product placement and the way digital content supports the brand experience.

Retail Experience Goal

Novo needed screens that could create impact without making the store feel cluttered. The display layer had to support promotions and visual storytelling while preserving a premium in-centre feel.

• Curved screen moments for high-impact visual presentation.
• Transparent digital poster displays for a lighter retail footprint.
• Content planning around product focus, movement and customer attention.
• Display choices matched to the store environment rather than a generic screen package.

Display Mix

C9 Lumina supported the fitout with a display mix designed around the store experience. Curved screen moments helped create a more distinctive visual centrepiece, while transparent digital poster displays gave Novo a flexible way to surface campaign content without visually crowding the space.

Customer Impact

The store gained a more premium digital layer that supports campaign visibility and in-centre customer attention. The result is signage that feels integrated into the retail experience rather than simply mounted onto it.